Web 2.0

While Web 2.0 has been a huge hit with consumers, some businesses have been much slower to embrace it. Many companies, however, are now realizing the great potential of Web 2.0 and how Web 2.0 services such as YouTube, Twitter, and SlideShare can provide value to their organizations. See how businesses can exploit the power of Web 2.0 services while simultaneously improving workplace relationships. Empower your employees to share information that helps generate sales leads, aids in recruitment, and assists in strengthening your company's brand, image, and corporate identity. Explore business-oriented Web 2.0 tools such as LinkedIn and CrunchBase and the Web services and APIs that many of these tools offer, allowing their benefits to be incorporated into other applications. This is according to IBM.