Twitter Marketing

Twitter is a sweeping phenomenon right now. We discussed Web 2.0 and Enterprise 2.0 in class last Saturday, but we didn’t discuss specific web sites. Twitter has come along and has now taken over the social networking sites. Accoding to wikipedia.com Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Twitter has been used is businesses as a great marketing tool.

7 Ways Marketers can use Twitter according to Marketing Profs Daily Fix:
1. Extending the reach for those individuals or companies that already have a blogging strategy in place, and want to deepen or further ties. Good examples: Carnival Cruise Lines. The ScienceNewsBlog’s weather tracking updates. Andy Carvin’s PBS blog on education and technology.
2. Retailers announcing sales and deals. Good example: Deals on Dells. Blue-light specials at Amazon.
3. Increasing the ability for frequent updates to blogs or web sites or news. Examples: The NY Times, CNN, BBC, Adrants, and those of us here at MarketingProfs.
4. Building consensus or a community of supporters. Good examples: Presidential candidates John Edwards or Barack Obama.
5. Building buzz. Example: Scott Monty and CC Chapman introduce a new blog.
6. Updating breaking news at conferences or events. Example: Jeremiah at the Web 2.0 Expo. Forrester seems poised to use it to update happenings at its upcoming Consumer Forum.
7. Updating your network to shape your own personal branding.

Twitter has been very helpful in my business as well. I use Twitter Widgets. This is a marketing tool that adds real-time Twitter updates to any site. For my site I use it to update on class scheduling along with student/customer reviews. This adds credibility and also it gives potential students/customers relief to know that others have used our course and it work. Check it out: http://www.fastforwardtrafficschool.com/ . Also check out this video on Twitter Widgets and take your business to the next level.