Hallark & Brighham & Women Hospital

Hallmarks main focus was to connect with the customers. So they build a community focus around connecting to the customers to see what they were doing wrong and what the customers thought they were doing right. They wanted to get innovative new ideas from the customers by offering them to share their opinion and become empowered. The main focus for the Brigham & Women Hospital was to condense the knowledge in order to make it more accessible to their doctors and nurses. This approach was more technological, where as Hallmark gave the power to the people. The Brigham & Women Hospital needed to use this form of technology in order for it to be successful in the industry. The knowledge initiatives in both examples were the cutting edge in the industry, which lead them to become leaders, and created more advantages.